Capturing the Attention of Digitally Native Physicians
A Guide to Effective Recruitment Strategies
Today’s physicians, particularly the digitally native younger generation, are deeply immersed in the digital world. To effectively recruit them, tailor job postings and outreach strategies accordingly. Jackson Physician Search advocates for a 100% digital recruitment approach, leveraging various online platforms and professional networks. Key strategies include clear job profiles, highlighting attractive differentiators, disclosing compensation expectations, and showcasing the location. Understanding candidate demographics and priorities is crucial. Additionally, optimize job profiles for mobile viewing and use multiple touchpoints for engagement. While digital outreach is important, personal interaction through phone calls remains vital. Recent recruitment trends highlight the importance of flexibility, signing bonuses, and work-life balance. Combining digital marketing with personalized outreach ensures successful recruitment and sets the stage for effective retention efforts. Jackson Physician Search offers expertise in developing tailored digital recruitment strategies. Full article by Helen Falkner, “Recruiting Digital Natives: Why Today’s Physicians Respond to a Job Posting.”
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For further information, inquiries, or resources on physician recruitment and retention, please feel free to reach out to Liz Orjuela at lorjuela@jacksonphysiciansearch.com.