Tidelands innovative ad campaign generates national media coverage
When Tidelands Health opened a new outpatient medical center to serve Myrtle Beach, the marketing and communications team came up with a clever campaign to generate awareness. Now, that campaign has earned national recognition from Becker’s Hospital Review in an article entitled “7 Unconventional Hospital Ad Campaigns That Paid Off.”
“As a newer entrant to the highly competitive market, we knew patient acquisition would require a bold outreach strategy. Thus, the idea for “Moving Day” was born,” according to Amy Stevens, vice president of marketing and communications.
The multi-month campaign had two goals: make people aware of the upcoming move to a new facility and encourage physical movement for better health. Attention-getting tactics included traditional advertising, digital marketing, media relations, contests and on-site activities during opening week. A “moving van” delivered movement-oriented prizes (kayaks, paddleboards and bicycles) to the homes of contest winners.
It was fun, and it worked. Nearly 1,500 appointments were booked before opening day.
Congratulations to Amy, the marketing and communications group, and the whole Tidelands team, including Solvent’s own board of directors chair, CEO Bruce Bailey.
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