The Solvent Networks Brand - Introduction
The Solvent Networks brand is one of our most important business assets. A clear, consistently represented and well-articulated brand helps partners and clients understand immediately who we are, what we do and what we stand for: We help hospitals solve “pain points” and serve as a trusted business partner.
The brand is not just a logo or tagline, although those are among its most visible representations. The brand is a set of perceptions and expectations created when we interact positively and professionally with clients and partners, listen and communicate effectively, and respond to the needs of the marketplace. This brand toolkit will help ensure that all of us who represent Solvent Networks deliver on our brand promise.
Brand Architecture
Solvent Networks is a branded house, which means all materials follow the master brand visual style guide. There will be few sub-brands, and those that carry a distinctive brand name (Pain Points, for example) will be clearly labeled as a product of Solvent Networks. Co-branding with logos of endorsed partners, hospitals and SCHA will follow the brand guidelines of each partner. A statement will be used (i.e., “Commerce Bank is an endorsed partner of Solvent Networks”) when multiple logos are not appropriate.
We encourage partners to participate in marketing and communications by sharing their news releases, videos, white papers and blogs in appropriate Solvent Networks media. All information submitted is subject to approval by Solvent Networks.
Tone and Manner
The Solvent Networks “voice” is smart, professional, savvy, business-like and confident.
We’re aggressive because we have a sense of urgency to do more for South Carolina and SCHA.
We’re trustworthy: We’re here to generate resources to invest in improving healthcare in S.C.
We listen, so we can be confident that the solutions we recommend will address current hospital pain points.
We’re innovative. We constantly look for new ideas and programs for further testing or investment to meet emerging or anticipated healthcare needs.
We do the work. Our due diligence process ensures that endorsed partners meet the highest standards of quality, value and customer service.
We stay “on top of the mountain” in all business and individual interactions.
The tone and manner of the Solvent Networks brand suggests that information we provide for clients should be relevant, quickly and easily digested, and provide clear calls-to-action.
When developing communications pieces, always think of the simplest way to present the information – infographics, one-pagers, brief articles, e-blasts that cover one subject instead of four, etc.
Communications Guidance
Our customers and partners are busy, so the information we provide for them should be relevant, quickly and easily digested, and provide clear calls-to-action when appropriate.
Communicators should strive for simplicity in presenting information, such as infographics, one-pagers, brief articles, e-blasts that cover one subject instead of four, etc.
Logos
Solvent Network logos may be downloaded below. Each logo variation will include EPS and PNG file types in full color, black and white options.
News Release “Boilerplate” Statement
Solvent Networks, a division of the South Carolina Hospital Association (SCHA), connects member hospitals needing business solutions with companies that can provide them. Endorsed partner companies offer financial, operational, workforce or compliance products at negotiated best prices and provide revenue to support SCHA. For more information, visit solventnetworks.com.
SCHA News Release Boilerplate for Programs Funded Through Solvent Networks
[Name of program or event] is funded through Solvent Networks, a division of SCHA that partners with endorsed companies to offer member hospitals financial, operational, workforce and other business solutions at negotiated best prices and provide revenue to support SCHA.
Our Core Message
Running a hospital, no matter what size, is more challenging than ever. Providing high-quality, affordable, accessible care comes with a host of administrative “pain points,” such as staff turnover, cost containment and compliance. Solvent Networks is about solving “pain points” through a network of endorsed companies that can provide relevant, ready-to-deploy business solutions at negotiated best prices.
We encourage our hospitals to make Solvent Networks their first-call resource for finding cures for pain points that sap time and energy away from the more important business of patient care.
Pain Points Editorial Guidelines
Pain Points is a brief e-newsletter published by Solvent Networks for hospital leaders looking for solutions to business-oriented challenges, such as workforce, financial services, cost containment, revenue generation or compliance. Each single-topic issue addresses a specific problem and offers a way to help: a product/service offered by a Solvent Networks endorsed partner, a best practice developed by a peer hospital or research, educational programs or reports produced by the SCHA team. Each issue is approximately 200 – 300 words. All issues are distributed by email and archived on our website. When possible or available the issue will include links to an archived webinar, testimonial, case study or other resource. We invite partners or hospital members to submit topic ideas or guest columns for consideration by contacting Kristin Hill or Lara Hewitt.
Additional Message Points
Solvent Networks works with a hospital’s process improvement, human resources, supply chain and marketing staff to find custom solutions to hospital pain points.
Solvent Networks handles all the searching, vetting and negotiating needed to identify the best solutions at the best prices. We do the legwork so that hospital administrators can focus on the more important business of patient care.
The Solvent Network Seal of Approval, backed by the South Carolina Hospital Association, assures hospitals that our endorsed partners meet the highest standards for quality, customer service and value.
Our endorsed partners can help you find cost savings or generate revenue to invest in improving healthcare.
Solvent Networks also:
- manages corporate sponsorship opportunities that directly support SCHA programs;
- offers consulting, educational and advisory services;
- and seeks out or creates new ideas and innovative solutions for further development or beta testing.
Revenue generated by Solvent Networks allows SCHA to invest in programs to improve healthcare in South Carolina and reduce pressure on membership dues.
A partial list of initiatives funded through Solvent Networks includes:
- Scholarships, recruitment and training programs to develop the future healthcare workforce;
- Personal membership groups, continuing education and professional development for current staff;
- Programs to improve the quality of the workplace;
- Advocacy on state and federal legislative and policy issues.